Research on the Improvement of Service Quality in the Service Industry-Perspectives of Customer Relationship Management

Customer relationship management is an important strategy for the service industry to maintain its competitiveness. By integrating all business indicators including marketing, process, quality management, after-sales care, brand image, etc., it can gain customer loyalty and provide customized Serve. In face of such a fierce competitive environment, enterprises must be able grasp needs if they want continue make profits. Therefore, rely on emphasize lifetime value customers. order understand how much leisure hotel attaches importance effectively summarize applicable strategies, this article selects most through twelve senior experts in industry. The ranking used as suggested operators operate study.